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Posted by Stacy Lyons on September 8th, 2014 12:53 PMPost a Comment (0)

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July 30th, 2014 2:12 PM

Zillow and Trulia:  The morning after

July 29, 2014  |  Dustin Moore

I worked my way through college as a greenskeeper at a local golf course.  I remember the first time we had a big overnight thunderstorm roll through.  It caused all sorts of damage:  downed tree limbs, debris and wind-blown trash everywhere, standing water in the sand traps.  It was a complete mess.  Honestly, it looked a lot like the real-world version of everyone's social feeds yesterday after the news broke that Zillow would acquire Trulia.  

Back then, I was more interested in earning enough money to fund my college-kid lifestyle than I was in learning life lessons.  But after that first storm passed, my boss taught me something that stuck with me, and it’s applicable today.  After a nasty storm passes, pour your effort into only the things that matter most.  Don’t spend time making things perfect and pretty.  Work like crazy on only the things that keep your business going.

A storm hit yesterday when Zillow and Trulia joined forces.  Now it’s the morning after.  Time to go to work.  These are the things you should focus on:

Care for your customers more than before
In the pre-social media age, you could get away with lackluster service.  Chances were good your prospects wouldn’t find out about your lapses in previous transactions.  But with Google, Twitter, Facebook, and now agent rating sites, your past follows you around forever.  If each one of your clients has a great experience, you’ll be a five star REALTOR all over the Internet.  But if your service isn’t great, all your potential clients will know that, too.

The portals will continue to move towards ranking agents.  Make sure your service is so good, you’re at the top of every list.

Commit to delivering valuable information that can’t be found on the portals
The war over “listings data” is pretty much over.  What was once locked inside the MLS and exclusive to REALTOR websites is now available anywhere.  But that doesn’t mean you don’t have anything to offer.

There’s still valuable historical data in the MLS that others don’t have access to.  That information can help you market your business, and help your clients make better decisions.  Apps like RE:Focus Analytics help you best use data the mega portals don’t have access to.

Strengthen your referral network inside and outside the industry
It’s true that nearly everyone starts looking for real estate on the Internet.  But that doesn’t mean it’s the only place they look for information.  Future homebuyers talk to their friends and family, their insurance guy, their banker, and a whole list of other people about buying a home.  Make sure you’re constantly working your referral network so your name gets mentioned in those conversations.

Review your marketing then try something new
Marketing has changed dramatically in the past few years and it continues to evolve at break-neck speed.  Take some time to read up on new techniques.  Pay particular attention to “Inbound Marketing” concepts like content publishing and promotion, lead capture and nurturing, and marketing automation.  These techniques will help you get found on the web, and help you lock in customers you've already met.

When you’re researching, I’d suggest you skip over the lofty blogs on marketing theory and go straight to the nuts and bolts of “how to”.  Sites like Hubspot and Marketing Experiments are great places to pick up new techniques you can put in motion today.  The portals and mega franchises are trying new stuff.  You should be, too.

Measure everything
As the market changes, one thing is for sure:  Everyone will have an opinion on the best way to grow a real estate business.  Some will buy leads from the portals.  Others will work their referral network like crazy.  Still others will pump time and effort into their website, IDX, and social marketing.  But which has the best return on investment?

The only way to answer that question is to measure everything you do.  Zillow leads work great for some, but not for others.  Pay-per-click ads are best for some agents.  Traditional referral networks are the lifeblood for many.  At the end of the day, you’ve got to have a system for measuring the effectiveness of your lead generation and marketing.  Tools like Pipeline ROI are built specifically to give you the data you need to make the best decisions.

Obviously I don’t mean to stick my head in the proverbial sand while the ground shifts beneath the industry’s feet.  I do believe this is a big, structural change for us.  It’s a massive power shift.  MLSs and large franchises should have meeting rooms full of people today plotting their next move.  

But for the boots-on-the-ground agent, this isn’t a time to worry.  It’s a time to work.  Work for your clients.  Work with your partners.  Work on your own technology and marketing processes.  Then measure everything so you know what works for your business.
If you do those things, then you’ll be in a great position to adapt to any changes the industry throws at you. 

- See more at: http://blogs.alamode.com/agent/article/zillow-and-trulia-the-morning-after?ClickID=CPEMAGBLOG0714_2&ClickThruEmail=sllyons@cox.net&ClickThruCustomerNumber=0#sthash.rCsrG7ih.dpuf

Posted by Stacy Lyons on July 30th, 2014 2:12 PMPost a Comment (0)

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IT'S CRUNCH TIME for test monitoring! Many who have been trained to be a monitor have likely already signed up at your home schools. But...if you have ANY additional time to give, YHS and YMS can use your help! Morning or afternoons are available. 

TEST MONITOR TRAINING WILL BE AT YUKON HIGH SCHOOL in Lance Chapman's Counselors Office. Training is available tomorrow April 8, 2014 from 3:00-4:00 AND on Wednesday April 9 from 12:00-1:00. This mandatory training will allow you to be a test monitor at any school site (In other words, you don't have to be trained again if you are going to monitor at different school sites).

TESTING DATES & TIME FOR YHS: You can pick either morning or afternoon or ALL DAY! 

8:30-11:30 OR 11:45 -2:35. 

APRIL 14,15,16,17, 21, 22, 25, 28,29, 30.

MAY 1, 2, 5, 6.

If you know anyone else who can help, on-site training will be available for last minute recruits at most of the school sites. 

Thank you for your willingness to help with this big project. Check your calendar and call us at the Helping Hand office: 354-3716 or email us at helping.hands@yukonps.com. 


Posted by Stacy Lyons on April 7th, 2014 3:19 PMPost a Comment (0)

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April 3rd, 2014 1:31 PM

Getting a Library card is easy!!

Membership is FREE to all residents of Canadian County.  Simply bring in proof of residency and a photo ID.  Anyone under 18 must have a parent or legal guardian present to sign their application form. It only takes a few minutes so drop by today!

For more information visit:

Posted by Stacy Lyons on April 3rd, 2014 1:31 PMPost a Comment (0)

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       Casady Heights
Listings Photo
2516 NW 110th Street

Oklahoma City, OK 73102

Beds: 4 Rooms: 0
Full Baths: 2 Sq. Ft.: 1800
Garage: 2 Built: 1972

This is a new listing that
I thought you might be
interested in. Visit this
listing online to see more
photos of the property,
Google? Earth satellite
images, and much more.

If you have any questions
about this property or
require more information,
please feel free to call.

Stacy Lyons

  Visit this listing here

Posted by Stacy Lyons on January 6th, 2014 9:56 AMPost a Comment (0)

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Listings Photo
617 Saint James Place

Yukon, OK 73099

Beds: 3 Rooms: 0
Full Baths: 2 Sq. Ft.: 1683
Garage: 2 Built: 1972

It's all in the details! New paint inside and out. New heat/air in 2012,New appliances, counter tops, new hardware,carpet,almost all new light fixtures,new doors in 2011,remodel bathrooms in 2010,2011. New roof in 2009, 2 inch wood faux blinds, new shed in 2013, new water heater in 2012. New cabinet doors in kitchen. Memories are the heirlooms of life start making yours this holiday season with Thanksgiving dinner in front of the fireplace!
This is a sold  listing that
I thought you might be
interested in. Visit this
listing online to see more
photos of the property,
Google? Earth satellite
images, and much more.

If you have any questions
about this property or
require more information,
please feel free to call.

Stacy Lyons

  Visit this listing here

Posted by Stacy Lyons on January 6th, 2014 9:50 AMPost a Comment (0)

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August 19th, 2013 9:20 AM


Posted by Stacy Lyons on August 19th, 2013 9:20 AMPost a Comment (0)

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How well do you know your student's sports?

What can you do as a parent to help them be the best they can be?

Ever wish you knew more? Here is your chance!




Sports Health 101

August 24, 2013

Saturday, 9:00 am - 12:00

Sign in begins at 8:30am
Fee is $ 25.00 includes T-shirt

Yukon High School Wellness Center- South end of Football Field.

* Meet Head Athletic Trainer, Leander Walker and students

* Tour Yukon's State of the Art Wellness Center

*Learn about injury prevention and treatment from team physicians

*Receive the latest information on sports nutrition from a licensed nutritionist designed to keep your player at optimum health

* Gain knowledge of sports positions and plays from Yukon's head Football Coach Todd Wilson

* Increase your knowledge of "the Rules of the game" with a session from an official football referee-capable of teaching even the most inexperienced!

Download the application here:


Call Teresa Minick for more information
405-206-6931 or email at

Posted by Stacy Lyons on August 7th, 2013 2:20 PMPost a Comment (0)

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Stacy Lyons has moved to Paradigm AdvantEdge Real Estate’s north office at 16301 N May Ave. as a residential real estate sales associate.

Lyons has sold real estate for 11 years and has earned seven professional designations: GRI (Graduate, Realtor Institute), e-Pro (for online and social media proficiency), SFR (Short Sale and Foreclosure Resourse Certification), AHWD (At Home with Diversity), CHMS (Certified Home Marketing Specialist), ABR (Accredited Buyers Representative) and SRS (Sellers Representative Specialist).

Lyons, who grew up in a military family, graduated from Yukon High School and has lived in Yukon ever since.

Read more: http://newsok.com/stacy-lyons-moves-to-paradigm-north-office/article/3718221#ixzz29EtA16K9

Posted by Stacy Lyons on October 13th, 2012 10:08 PMPost a Comment (0)

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If you want to get a home sold quickly and inexpensively, you should review these sales and design tips.

Even with rising values and reduced inventory in certain markets, selling a home remains challenging. Buyers expect not just a shiny new stainless sink but pruned hedges, freshly painted walls, glistening hardwood floors, and more. Making everything look great can cost a pretty penny, and many sellers won’t be able to afford all the suggestions you might make.

You can help them prioritize based on the condition of what’s needed most, what buyers in the area typically request, what competing houses offer, and — of course — cost. Here’s a list of 25 affordable, easy-to-make changes from top design and real-estate pros:

  1. Add power outlets with USB ports in rooms that lack them, especially in the kitchen, bathrooms, and bedrooms where they’re most needed. “Younger, more tech-savvy couples and individuals love them,” says Tyler Drew, broker and property investor with Anubis Properties Inc. in Los Angeles.
  2. Eliminate acoustic popcorn-style ceilings since they look dated and tacky.
  3. Remove exposed posts and half walls. Today’s buyers want more space, and partial walls and posts gobble up room. The only walls that should remain are those that offer privacy or conceal electrical wires or plumbing stacks.
  4. Update wiring for the Internet and flat-screen TVs. You don’t have to run CAT-5 through walls, which can be costly and require opening and closing and repainting walls. Instead, find a place to put a wireless router, Drew says.
  5. Clean carpets and wood floors since they’re often the first part of a room that buyers check out; you don’t need to replace them unless they’re in terrible shape. A good carpet steam cleaning or wood floor waxing can be relatively inexpensive, sometimes less than $200.
  6. Expand a small kitchen to make it work better and look larger. Two quick fixes: Change the backsplash by adding mirrors, stainless steel, or paint, which will introduce light and views; and add an island, which requires only 30” between counters and the island to pass through comfortably. If there’s not enough room for an island, bring in a rolling cart with pull-out shelves underneath and a wood top, says Libby Langdon, an interior designer, author, and expert with Liebherr Refrigeration..
  7. Clear out and clean a garage, a big selling feature.Power wash the floor or paint it if it’s in bad shape, remove dated cabinets, and remove all junk that’s been stored there, so prospects can see how much space they would have for their stuff.
  8. Change out corroded or dented door knobs and levers. The replacements don’t have to be expensive but they should look new and clean, Chicago architect Allan J. Grant suggests.
  9. Pay attention to landscaping, which can add 7 to 15 percent to a home’s value, according to HabitatDesign.com principals Jessy Berg and Bonnie Gemmell. Focus on mowing grass, removing crab grass, and eliminating dead plants and tree branches. “I’d rather have dirt and the potential to paint a picture for the buyers’ mind than a backyard full of dead plants,” Drew says. But if you have extra funds, consider Sacramento, Calif.-based landscape designer Michael Glassman’s ideas: Add lots of seasonal color through blooming annuals and perennial plants and remove problems like too much noise from traffic or neighbors by installing an inexpensive fountain with trickling water.
  10. Paint exterior windows, doors, gutters, downspouts, and trim, then go inside and paint the home’s trim, doorways, and walls that are in need of freshening. Don’t worry about the colors but consider those that veer toward quiet and comfort such as Benjamin Moore’s Yosemite Sand, Edgecomb Gray, or Carrington Beige. “Gray is a hot interior color now,” says Manchester, Vt.-based designer Amy Thebault. Painting rooms other, lighter colors such as white, yellow, and beige help to bounce and reflect sunlight and use more natural and less artificial light, according to Chris Ring, vice president at ProTect Painters, a professional painting source. But in cooler months, Ring says, dark colors such as deep brown and blue absorb sunlight, thereby reducing heating costs. And don’t forget ceilings, which can be a “fifth wall.” You can improve them with paint or old-style metal or faux-metal tiles, says Beverley Kruskol, a general contractor and owner of MY Pacific Building Inc. in Los Angeles.
  11. Remove outdated wallpaper, replacing it with paint and preferably a neutral color, says Shelley Beckes, ASID, CID, a designer with Beckes Interior Design in Los Angeles.
  12. Remove, store, or discard excessive accessories on tabletops and walls and in cabinets. “Less is more, and you want the house to be seen by prospective buyers without the distraction of too many personal items,” Grant says. Some suggest following the rule of three: Leave out only three things on any surface.
  13. Get the house inspected before it’s listed to know its condition and identify any structural issues that could derail sales. Many problems can’t be detected by an untrained eye, including those in a basement, crawl space, or attic, says BillJacques, president-elect of the American Society of Home Inspectors. “There might be roof damage or a plumbing leak. Many inspectors take photos and provide a detailed report,” he says. “And if home owners have repairs made, they should be handled by a qualified licensed contractor, so the home owner can get problems corrected.”
  14. Outfit closets for extra storage to make rooms look larger and less cluttered, but don’t redo all closets and elaborately. Top contenders for redos are an entry closet for a good first impression, kitchen pantries where storage is key, and a linen closet to keep sheets, towels, and other stuff neat, says Ginny Snook Scott, chief design officer at California Closets Co. “The costs needn’t be excessive. A linen closet can be fitted with baskets and cubbies for between $500 and $600, an entry closet for between $400 and $700, each dependent on closet size and features,” she says.
  15. Tighten a home’s “envelope” to improve energy efficiency and savings. Put money and effort into well-insulated double-paned windows, sealed furnace ducts, energy-efficient appliances, the newest programmable thermostats, LED and compact fluorescent lights, and a smart irrigation box on a sprinkler to cut water usage, says Kate Latham, energy consultant with WattzON, a service based in Mountain View, Calif., which analyzes home energy use to pare costs. “After a few months, sellers can show buyers how costs have dropped. They also should put together a green manual to show which features they added,” she explains.
  16. Improve a home’s healthfulness by using paints and adhesives with low or no VOCs. Point out these changes to prospective buyers in another list or manual, Latham says.
  17. Use what you have, and arrange each room in a conversational way if possible. Don’t set all furnishings in a family room so they face a TV, since most potential buyers like the idea of an open-room milieu for socializing.
  18. Remove and replaced faded draperies, fabrics, and rugs, or leave windows and floors bare to avoid showing lack of attention, Thebault says. Slipcovers, which can cover worn furniture can also provide an affordable decorative feature, changed for each season, says Hugh Rovit, CEO of Sure Fit, a manufacturer and distributor of ready-made slipcovers and other accessories. The company’s slipcovers range from $49.99 to $149.99, based on fabric and treatment.
  19. Replace old, dated, or worn bedding. Before any showing, fluff up pillows and covers, and make all beds neatly. Affordable choices can be found at stores like Target and Web sites like Overstock.com.
  20. Toss out old magazines. “You don’t want a People magazine from a year ago; it looks like nobody lives in the house or cares,” Thebault says.
  21. Check smells regularly. Besides getting rid of bad odors from pets and mildew, introduce nice fresh fragrances, but don’t go heavy on scents from candles. A light lavender or citrus spray is smart and inoffensive. Open windows before showings to bring in fresh air.
  22. Make rooms lighter and larger for showings with good lighting. Thebault prefers warm, cool colors rather than fluorescents. Additionally, 60-watt bulbs are a good choice, even though they’re not as energy-efficient.
  23. Go with plants rather than flowers indoors since they last longer, but either choice can add vivacity to a room.
  24. Pay attention to your bathrooms. Specifically, make sure you have freshly laundered towels, new soap in soap dishes, spotless mirrors, and no mildew in view.
  25. Be sure your house is priced competitively with the current market and homes in your area. In most regions, it’s still the No. 1 “fix” to sell quickly. Go a bit under the market price, and you may even bring forth multiple offers that are higher than expected, says Jill Epstein, a REALTOR® with Nourmand & Associates in the Los Angeles area.

Posted by Stacy Lyons on October 3rd, 2012 11:13 AMPost a Comment (0)

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